Content marketing, publishing blog posts, doing strategic keyword research.. what does that even mean for my business? Not to worry, in this article
I am going to write about what exactly a content strategy consists of and why it’s important for your web traffic.
You may be familiar with having a marketing strategy that entailed producing your company around billboards, snail-mail, DIY magazine ads, broadcast and directories like phone books (see the best online directories to get listed on here.).
This is what’s known as “outbound marketing”, while still effective, it’s also very, very expensive with not such a great ROI.
Introduce, inbound marketing. Inbound marketing is about attracting visitors to your site based on their needs (organic, pay-per-click, etc.).
Inbound marketing can be much more challenging with the quality of the content marketing. However, inbound marketing is much more lucrative and can benefit your business in the long-run.
Now, in the digital landscape, lot’s of contracting businesses are turning to the internet to generate leads from an online channel.
This is done primarily by developing a powerful content strategy, in other words, how to inform your website visitor and turn them into customers.
If you already have a website and show strong organic rankings then you most likely know where your content is succeeding.
If that is the case, ask yourself:
Why is this content succeeding? And how can I increase other areas of my business by utilizing the same type of approach?
A few businesses that can perform well with great content include:
The most-powerful advantage to investing in content marketing is that you produce content that immediately meets the needs of that person.
Let’s look at an example from the perspective of the user performing a search from a search engine:
Now, let’s compare that to the outbound type approach of having a billboard spot on the side the freeway. The key difference will be that they are not presenting that need at that moment and you cannot produce quality content that you would be able to on your beautiful website. Outbound marketing can be great for promoting your brand.
I know it seems to be good to true, right? Throw up a 500 word blog post on your website and *poof* you just turned your business around.
I wish it worked that way, but it takes a little more. Here are some components to an effective content marketing strategy for your contracting business:
While this is not a checklist to your content strategy is gives you an idea of what your content strategy should consist of.
We can help you produce a powerful content strategy for your contracting work. Contact us and let us know what kind of business you would like to grow, improve, maintain, etc. We offer free audits on existing websites and areas we can improve. We can also produce content that generates greater business.