93% of all web traffic comes through search engines. The question is, what are you doing to make sure your website pops up when users look up certain keywords? Whether you’re a carpenter, a constructor, or a roofer, using the following SEO tools can bring your small contractor business to a whole new level.
1. Google Analytics
Starting off with the basics: anyone who wants to get into SEO needs to use Google Analytics. After all, 92% of the search engine market share worldwide belongs to Google.
With Google Analytics, you’ll have access to a series of metrics that will let you know how your website is going and what you can work on.
The search engine giant also has other tools that are worth checking, such as Google Trends, PageSpeed Insights, and Google Search Console.
A big part of having a successful small business is keeping an eye on your competition and Ahrefs allows you to do just that.
By getting insights into what other small contractors are doing in terms of SEO, you can better understand what works and what doesn’t and make decisions based on that.
3. Moz Pro
Moz Pro offers several features that are essential for creating an SEO strategy. You can use it to do your keyword research, track your rankings, audit your websites, and more.
Moz also has many useful resources for SEO beginners.
Up until now, your focus was on becoming an expert in your contracting area and, with Moz, you can expand your business knowledge and learn about all things SEO.
4. Portent’s Title Generator
Creating good titles for your website’s pages isn’t always an easy task, especially if writing isn’t your forte.
Portent’s Title Generator can help you with that: all you need to do is submit a keyword and this free tool will generate title suggestions, making sure they’re both creative and optimized.
5. Answer the Public
Answer the Public is another free, beginner-friendly SEO tool and it’s great to make sure you always create useful content.
Using it couldn’t be simpler: you submit a keyword and, in return, you get a series of questions about said keyword.
Based on that, you can start crafting the content for your pages.
6. Screaming Frog
Last but not least, Screaming Frog is a website crawler and, like many others, it is free to use.
Now, you might be wondering… what exactly is a website crawler?! In order for you to know what your SEO strategy should include, you need to know what needs to be improved and that’s exactly the type of information that Screaming Frog gives you.
From broken links to duplicated pages or missing metadata, you’ll know exactly what you need to work on.
Using SEO Tools to Boost Your Contractor Business
Knowing which local SEO tools you should pick will give you access to a lot of relevant data, which you’ll be able to use in order to grow your small contractor business.
If you need some help with your SEO strategy (or digital marketing overall), we’d love to give you a hand.